Google Dethrones Apple as Most Valuable Brand

Meanwhile, Lego regained its status as the world's most powerful brand ahead of the "Lego Batman Movie" release.

Fast food outlets McDonald's, KFC and Domino's Pizza continued to drop down the ranking, with their brand value falling by 9%, 27% and 16% respectively. Its reported revenue increased two per cent, while the expected cumulative annual growth rate has also improved from 3.7 per cent in 2016 to 4.2 per cent this year.

"There was a period when American brands were considered to be very aspirational".

Lego also soared in the 2017 valuable brand rankings, from 326 last year to 196 this year.

Volkswagen unseats Toyota as world's biggest automaker despite dieselgate
VW, which also makes the Audi and Porsche brands, saw a 3.8 percent increase in sales helped by demand in China. Toyota also suffered in the key US market a year ago , with a 2% decline in sales, according to Autodata.

In comparison, Optus was the ninth ranked Australian brand, recording a 12 per cent decline in brand value.

JB Hi-Fi ranked 24th on the list this year, a jump from the 42nd position it held last year.

Vocus Communications, regardless of its leadership shake-up late past year, and MYOB, which recently acquired ERP software vendor, Greentree, for about $NZ28.5 million, joined the list, coming in at 88th and 90th, respectively.

The third spot on the list is taken by Amazon who remain unchanged from their position from a year ago.

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A news release from the Virginia Beach Fire department said that no one was in the house at the time of the fire. Moira Lamping said Monica later canceled a babysitting job and has not been heard from since.

The most valuable brand in the world was Google, which relegated last year's leader, Apple, into second.

Apple had held the world's most valuable brand title for the last five years, but is now at risk of sliding even further over the coming years.

"On top of that, internally Woolworths are struggling in terms of the brand and it has suffered in terms of negative customer sentiment", he said.

The report cited Apple's "failure to maintain technological advantage" particularly under increased competition from brands such as Samsung and Huawei.

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Between 2004 and 2007 she competed in only six tournaments because she couldn't afford to travel to matches to further her career. Mirjana Lucic-Baroni sank to her knees, made the sign of the cross and offered up a prayer of thanks for her victory.

"Whilst LEGO will always draw its strength and brand identity from the simplicity of its tangible products, it is also responding to the digital era ... making LEGO a profoundly social experience as well as a personal one", the report says, referencing the company's many interactive brand extensions including video games, LEGO Boost, and the newly announced LEGO Life social network. NTT Group jumped up a few spots to 15th after securing itself in the 22nd position past year.


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